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Personal Brand Building for Beginners
1. Introduction to Personal Brand Management
What Is a Personal Brand?
The Role of Personal Branding in the Digital Age
Course Overview
Bonus Activity: Personal Branding Goal Assessment
2. Identifying Your Personal Brand
Introduction to Personal Brand Types
Identifying Your Personal Brand Type
Why Ethics and Authenticity Matter
Tailoring Your Personal Brand to Your Career Goals
Bonus Activity: Personal Brand Type Quiz
3. Tools for Managing Your Personal Brand
Introduction to Online Brand Management Tools
Essential Social Media Platforms
Essential Software and Cloud Tools
Essential Image and Video Editing Tools
Introduction to Content Management Systems
Bonus Activity: Selecting the Right CMS
4. Content Creation and Strategy
Introduction to Brand Strategy and Content Strategy
The Right Types of Content for Your Personal Brand
Introduction to Blogging
Introduction to Video Content
Introduction to Podcasting
Introduction to Social Media Content
Bonus Activity: Creating a Content Calendar
5. Managing Your Online Reputation
Online Reputation and Personal Branding
The Role of Social Media in Online Reputation Management
Establishing Yourself as an Expert in Your Field
Monitoring and Updating Your Online Presence
Bonus Activity: Developing a Personal Brand Statement
6. Keeping Up With the Interwebs
Understanding Algorithms and Changes on the Web
Updating Your Personal Brand as Your Career Evolves
Long-Term Strategies for Maintaining a Strong Online Presence
Building a Personal Brand on a Budget
Bonus Activity: Personal Brand Evolution Mapping
Tools and Resources
7. Your Personal Branding Strategy
Building Your Personal Brand Strategy
Performing a Personal Brand Audit
Planning Your Content Pillars and General Topics
Setting Up Your Personal Website
Branding Your Social Media Profiles
Planning and Creating Content
Resources and Templates
Your Free Personal Branding Consulting Session
Introduction to Social Media Content
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